The benefits of adding video to your website

The benefits of having a video on your website go further than just giving your visitors something to do.

Videos will bring more traffic

As YouTube climbs the ranks to become a regularly used search engine, having an optimised video on your website will drive more traffic to your site.

Videos make users stay on your site longer

Once you’ve pulled the traffic you your site, visitors will stay there if you can make their experience as interactive as possible. The use of graphics, video and sound will make a users visit more engaging, so they’ll probably stick around a bit longer.

Videos offer a another platform for you to tell your message

Ultimately, the longer users stay on your site, the more time you have to convey your message.